Great words from the Founder of Patagonia

Patagonia's Founder Yvon Chouinard says that one of the five lessons he's learned in life is: Consumerism is killing us...

The reason why we won’t face up to our problems with the environment is that we are the problem. It’s not the corporations out there, it’s not the governments—it’s us. We’re the ones telling the corporations to make more stuff, and make it as cheap and as disposable as possible. We’re not citizens anymore. We’re consumers. That’s what we’re called. It’s just like being an alcoholic and being in denial that you’re an alcoholic. We’re in denial that each and every one of us is the problem. And until we face up to that, nothing’s going to happen. So, there’s a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional. 

For other lessons learned, click here

Kat Corona Pilgrim

See Kat Run, Los Angeles, CA

Interested in marketing and public relations for the purpose of branding, social media, business development and/or community outreach.